![]() ![]() Skip the optional fields and click on Save.Ħ. Fill up all the details, like service account name, account ID, etc. Go to credentials and create a Service account. Enable the module and click on the Configure button.ĥ.Improved data exploration and analysis toolsĭata Visualization Allows data view in an interactive, customizable, and shareable dashboard.Įnhanced data visualization with Google Data Studio More control over data retention and handlingĭata Reporting API Provides programmatic methods to access report data.ĭata Analysis Tools Tools that have unique abilities for managing, visualizing, integrating, storing, sharing, and presenting data. Machine Learning Brings Google machine-learning expertise to process datasets and predict the future behavior of users.Īdvanced ML capabilities for insights and predictionsĮ-commerce Tracking Allows to track e-commerce websites.ĭata Control: Allows to control how Google may use Analytics data shared with Google through the Data Sharing Settings. Integration Is designed to work seamlessly with other Google solutions and partner products, saving time and increasing efficiency.Įnhanced with Google Ads, Google Adsense, and more User ID Tracking A special reporting view that only displays data from sessions sent from unique ID to Analytics.Ĭross-device Tracking Allows unification of separate sessions from the same user into one journey.Īudience Creation Audiences in Google Analytics are a group of users who perform similar actions. Reporting Model Analyze and visualize data collected from websites or apps.Įvent Tracking Captures all kinds of information about how people behave/interact on a site. Differences between GA-UA and GA-4ĭata Model Treats each interaction as a particular outcome, anything from page views to events to transactions. ![]() Note: Google has announced that starting from July 2023, GA-UA (Universal Analytics) will be replaced by GA-4, and standard Universal Analytics properties will stop processing new data. ![]() While real-time and debug views show current data, report generation can take 24-48 hours to process. We can generate reports on tracked web activity using dimensions and metrics. Google Analytics (GA) is an analytics service used to measure traffic and engagement on websites and apps. Learn how to use Google Tag Manager and create tags and triggers here. It works by creating tags, triggers, and variables that help gather data and analytics on web user activity. Google Tag Manager (GTM) is a tag management system that helps to easily update tracking code fragments (known as tags) on websites and apps. The analytics and tracking capabilities inform data-driven decisions to improve visitor experience. Together, these tools enable website owners and marketers to gain valuable insights into user website activity. This provides actionable data to optimize web design and functions. They allow us to create tracking tags and triggers without coding to follow how users interact with a site. Google Tag Manager (GTM) and Google Analytics (GA) are widely used for monitoring user behavior and performance on websites. ![]()
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